As we venture and grow with our basic idea of sharing the "Japanese taste" worldwide, we hope to provide and share a carefully curated accumulation of pieces of arts, objects, products, ideas that shall reflect the spirit of the evolving "Japonisme" in the present generation. Sort of mash-upping the fine and best things in between modern and tradition.

Whether in food business or the fashion world, we aim to grow brands that shall reflect the rather unexpected and similarly fine interpretation of the non-Japanese about this phenomenon which sometimes better and more appealing than the original form or style alone.